Poilâne x Cassandra Goad
A competition run with the French bakery Poilâne, offering the chance to win a gold fève from Cassandra Goad's Epiphany crown collection. I shot and animated the stop-motion that led the campaign, following one of Cassandra's golden fèves as it descends a tower of galette.
Cassandra Goad, 2025
Digital Identity | Art Direction | Digital Identity | Print | Animation
Cassandra’s own calligraphy was scanned and incorporated into all campaign creative, adding a personal flourish to competition cards, in-store displays and digital marketing channels.
The fève’s stumble, accented by scanned fragments from Cassandra’s calligraphy.
January 2025 email signature: variations of the campaign’s shared assets were built for flexibility across different formats.
One design, with 2,000 unique codes, using data merge to ensure type stayed set the way it should. I designed the competition mechanic, tracking entries as they hit the inbox and contacting weekly winners throughout the month.
